Sunstone Again Named as Leading Private Equity Partner for Entrepreneurs

For the second consecutive year, San Mateo-based fund included on Inc. Magazine “Founder-Friendly Investors” list

SAN MATEO, CALIFORNIA, OCTOBER 5, 2021 – For the second straight year, Sunstone Partners, a growth-oriented private equity firm focused on software and tech-enabled services companies, is pleased to be named as part of Inc. Magazine’s “Founder-Friendly Investors” list of the top PE firms that help founder-led businesses thrive.

The Inc. list provides entrepreneurs with a proven list of firms that consistently prioritize the founder-friendly message throughout their engagement, including strategic guidance, acquisition financing and overall firm direction.

Founded in 2015, Sunstone seeks to partner with exceptional entrepreneurs, often as their first institutional capital partner, to help accelerate organic growth and fund acquisitions. The firm is built around a collaborative portfolio engagement strategy aimed at enabling companies to thrive through active strategic guidance and execution of operational best practices.

When Sunstone made a growth equity investment in MeetingPlay earlier this year, MeetingPlay co-CEO Joe Schwinger noted that Sunstone’s commitment of the firm’s deep resources to support MeetingPlay’s growth was essential to the transaction.

“Sunstone’s investment strategy, which puts people and innovation first, will help us grow our product offerings and enable our customers to deliver even more exciting, on-brand and transformative events,” Schwinger said. “We knew early on that Sunstone shared our vision, as they stressed their desire to preserve our unique culture and strong emphasis on exceptional customer service.”

About Sunstone Partners 

Sunstone Partners is a growth-oriented private equity firm that makes majority and minority investments in technology-enabled services and software businesses. Founded in 2015, the firm has $800 million of committed capital to its first two funds.  Sunstone has been recognized on Inc.’s magazine’s “Founder-Friendly Investors” list in 2020 and 2021.  For more information, visit